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When you run an interior design business, it can sometimes be difficult to grow and reach the next level. This is because this is an industry that relies on a brand reputation for success, and until you have an extensive portfolio with recommendations from many clients, it can be challenging to find work.

Fortunately, there are a few key steps that you can take to grow your business which will help you to attract more customers and gradually increase your reputation. This, in turn, will bring more work and greater success. So, if you have an interior design business which you are struggling to grow then read on for a few tips:

 

 

 

Specialise In One Area

When people need an interior designer, they will usually find a company or individual that specialises in the area that they need designing and there are many niches sectors in this industry. A few options include:

- Office design
- Remodelling
- Kitchen design
- Luxury home design
- Home furnishings
- Modern
- Minimalist
- Traditional

To specialise in one area, it is worth taking a course in the niche sector that you want to concentrate in. In addition to teaching you everything that you need to know, this could also help you to meet key figures and grow your network.

 

Take On Projects For Free

Landing work in the interior design industry is all about having a portfolio so that people can get a sense of your style and abilities. This is, of course, difficult when you do not have much experience under your belt which is why it is worth considering taking on a project or two for free or for a low price. Friends and family are good people to start with, and you can then use this project to find new work.

 

Web Presence

The internet will be the first place that people look when in need of an interior designer. This means that you need to have a strong web presence in the form of:

- A professionally designed website
- Being active across social media
- Utilising internet marketing to increase your visibility online

 

E-commerce

An excellent way to grow an interior design business is to expand into e-commerce. Setting up an e-commerce store where you sell products related to interior design (tools, furnishings, guides, paint, etc.) will help you to tap into a new market and boost your income. There are many popular e-commerce platforms to choose from, each with their own merits. Shopify, for instance, is easy-to-use and offers excellent customisation tools.

 

Promotion

As mentioned, it is important to use internet marketing to increase your web visibility, but you should not overlook the value of offline promotion too. Attending local trade shows, posting leaflets, attending community events and offering promotions to new customers can be effective ways to raise awareness about your company.

Running an interior design business can be incredibly rewarding, but it is also an industry which can be hard to grow in particularly when you are first starting out. Try the above methods to grow your interior design business and increase your reputation.

 

Author's bio: James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.